Most women (myself included) probably don’t think too much about what’s in their pads and tampons. So when I recently learned how toxic and chemical-ridden most feminine products are, I was seriously alarmed. I had no idea that I was filling my body with chemicals in the most absorbent part of my body every month.

When I first discovered Kali, I was so excited to find a company that offers organic and chemical-free feminine products through a monthly subscription service (there’s beauty, fashion, wellness, and food based subscriptions — why wouldn’t there be a period-based one?!). One of the things I love about Kali is that they have a giving back model that donates sanitary products to homeless shelters throughout the USA with i Support the Girls and Girl Up.

I had the pleasure of interviewing Jonna Piira, the CEO and Founder of Kali, about self-care, running a company with feminine energy, and why we should all care what’s in our pads and tampons.

What inspired you to create Kali?

Jonna Piira, CEO & Founder of Kali Boxes

Jonna Piira: We created Kali to empower and educate our community about what they are putting into their bodies. We are focused on spreading awareness of the benefits of using organic feminine hygiene products and the importance of self care. We are on a mission to make that time of the month better for our customers.

Why is it so important to care about what’s in your feminine products?

JP: It is important to care about what is in your period products because it's going into a very sensitive spot in your body. The vagina is extremely permeable and toxins from conventional tampons are absorbed directly into the blood stream. Due to tampons being classified as a class 2 medical device, the FDA doesn't require companies to disclose what's in their products. The ingredients are considered proprietary information. Chose products and companies that are open about their ingredients.

How can we feel more empowered by our menstrual cycles and more connected to our bodies?

JP: We believe the more we talk about our periods and make each other feel comfortable and confident during that time of the month, the more we can feel empowered. Fifty percent of the population bleeds. It's important for us to reduce period stigmas together and not be ashamed of our bodies.

What are a few ways to bring the feminine energy into running a business?

JP: Honestly, this is really easy for us at Kali because the company was founded by a woman and we create products for women and people who menstruate. We are surrounded by so much positive, feminine energy every day. We love to embrace that energy and share it with our community through social media.

Can you share some of your favorite self-care practices?

JP: Self-care is a very personal thing. I think it's important to figure out what helps you relax and destress. Each person's equation is different. I have found that meditation helps me stay balanced and it's free. Meditation really helps me start the day off with a clear head. I also love to do a sheet mask at least once a week while reading at my house. The gym is also part of my equation. I make sure I go to the gym a few times a week.

Tell me about one lesson you’re currently learning.

JP: I am learning that sometimes things don't work out the way you want them to because there is something better coming that you haven't thought of.

What is your favorite quote or saying?

JP: “It will all be ok in the end. If it's not ok, it is not the end.”

The Box Every Woman Needs During Her Period